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Everything you need, to run a smart business

Register Your Business Before Marketing
Legal Small Business Startups

Launching Your Business – Five Things You Should Do Before Marketing It

LAUNCH AND REGISTER YOUR BUSINESS If you are anything like me, whenever I get a great idea, I can’t wait to tell the world about it. I don’t know how many times I began put the carriage before the horse, to later have to turn right back around and start over, the right way. Many […]

by Raphaella • December 7, 2017
Marketing Small Business

First Impressions – Your Website is Your Handshake

Have you ever walked into a store with dirty counters, offset colors, no cohesive decorations (unless we are dealing with a hippie store), there is a horrible smell and everyone is wearing torn clothes?  The owner puts out his right hand towards your for a handshake and you can’t help but notice dirty fingernails and […]

by Raphaella • November 4, 2017
why reviews matter
e-commerce Small Business

Reviews Matter – Bring Your Site Up to Speed

Reviews can be a great channel for businesses to thrive, both positive and negative ones. Think of it as your digital word-of-mouth. If people are not talking about your business, you could be missing out on sales opportunities. According to a survey conducted by Bright Local, 88% of consumers have trusted online reviews as a […]

by Raphaella • August 21, 2017
Sales Small Business

Better Buyer Ambassadors

Why Should Your Sales Team Become Better Buyer Ambassadors? I have lost count on the numerous times I’ve randomly helped a hesitant customer, in a store, make a decision by saying things like: “You should definitely choose that flavor, it’s delicious!” Or “That’s how I got these muscles on my calves, those leg weights are everything!” And each […]

by Raphaella • August 14, 2017

Someone killed email marketing?

Let’s face it, after Google gave the option to divide your Gmail into sections, the “promotion” tab became the least likely to succeed.  In turn, email marketing campaigns skipped the inbox and got lost in the sea of promos. By the time you got to review them, a week later, all you did was hit […]

by Raphaella • August 7, 2017