Why Should Your Sales Team Become Better Buyer Ambassadors?
I have lost count on the numerous times I’ve randomly helped a hesitant customer, in a store, make a decision by saying things like: “You should definitely choose that flavor, it’s delicious!” Or “That’s how I got these muscles on my calves, those leg weights are everything!” And each time, they would add the product to the cart, say thank you with a smile, and head to the checkout line.
I have never worked for any of these stores, nor do I have any affiliations with the suggested products. I simply used them, loved it and, like most of us, became an unpaid brand ambassador.
Do you love what you are offering or are you just offering?
“I’’ll tell you why you don’t have your millions. You play for the money. You play with your head, not your heart. When you get on the field, it’s all about what you didn’t get. Who’s to blame. Who’s got the contract you didn’t get. That is not what inspires people! Shut up! Play the game from your heart. Then I’ll show you the kwan. And that’s the truth!” (Quote taken from the movie Jerry McGuire)
Companies often time hire sales representatives to push their products instead of giving them a complete experience on how these products work and its benefits. Reps are memorizing scripts and are emotionless offering products and solutions to meet a quota, which often times, avail to no success.
When sales reps are engaged and involved in the company’s culture and fully embrace its vision and mission, not only will they become a good representation of your brand, but will also develop ideas on how to increase your ROI. Why? Because they have now made your business their own!
Connect, Understand, Offer
When you connect to something and understand how it works, just like any other thing in your life, with enthusiasm, you share it with everyone you know. People make better buying decisions when there is a sense of trust.
Are your sales teams helping others become better buyers? Are they your ambassadors?